Heineken Rocks

I don not think i have ever seen a campaign quite as cool as this. Love to meet the guy that went to his boss with the idea… Probably was not a fantastic idea when he first brought it up. Enjoy!




Awesome!

5 Responses to Heineken Rocks

  1. Anonymous March 22, 2010 at 7:40 pm #

    Muz- that's a cool idea for sure- way out the box. Only thing I don't get is what does it really achieve? Cool- heineken make some okes look like walkovers, therefore they're awesome?

  2. Murray March 22, 2010 at 8:43 pm #

    The amount of brand exposure they no doubt generated is priceless. It is the same as a flash mob, it gets people talking about the brand. That is bound to generate sales

  3. Anonymous March 22, 2010 at 8:58 pm #

    Ya of course it does- but what is it saying about the brand? Any big stunt like that will get viral exposure- but surely there should be an underlying brand message, for sustainabilities sake. They could have just handed out R2 off coupons or buy one get one free if the motive was simply sales boost. Basic and unlikely example but you get my jist.

  4. Murray March 22, 2010 at 9:01 pm #

    Heineken – Made to entertain

  5. Anonymous March 22, 2010 at 9:47 pm #

    Murray Turner- a zimbabwean who knows how to use a computer

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